Strategy’s CEO Is All In on Bitcoin Again—This Time With a 9% Dividend Hook

Strategy Unveils New $500M Fundraising Plan to Buy Even More Bitcoin

Launches STRC “Stretch” Preferred Stock With 9% Dividend

Corporate Bitcoin giant Strategy (MSTR) is doubling down again—this time with a fresh fundraising plan aimed at raising another $500 million for its Bitcoin war chest.

The company, already famous for holding over 600,000 BTC (worth more than $72 billion), has now launched a new preferred stock series called STRC, cleverly nicknamed “Stretch.”

 What Is STRC? Strategy’s New Preferred Stock Explained

The newly launched STRC preferred shares are designed to appeal to income-focused investors. Here’s what makes it attractive:

• Dividend Rate: A strong 9% annual yield

• Offering Size: 5 million shares

• Price per Share: $100

• Total Target: $500 million

The STRC series joins three earlier preferred share programs—STRK, STRF, and STRD—as well as Strategy’s common stock at-the-market (ATM) sale program.

Just last week, Strategy raised $736 million through its ATM common stock sales, also aimed at buying more Bitcoin.

 Why Strategy Keeps Raising Cash for Bitcoin

For Strategy, the game plan is simple: raise money and buy more Bitcoin. The company has made it clear that it sees Bitcoin as the most reliable long-term store of value, similar to digital gold.

With Bitcoin prices recently climbing and growing institutional demand, Strategy is betting that increasing its holdings will pay off big time in the long run.

So far, it’s worked.

 Strategy Now Holds Over 600,000 BTC

The Largest Corporate Bitcoin Treasury in the World

As of now, Strategy owns more than 600,000 Bitcoin, making it the largest corporate holder of BTC globally.

• Estimated Market Value: $72 billion (based on current BTC prices)

• Average Purchase Price: Much lower than current value, resulting in major paper profits

• Strategic Goal: Accumulate as much Bitcoin as possible using both equity and debt offerings

Their relentless buying has turned them into a bellwether for institutional Bitcoin sentiment.

 What Is a Preferred Stock and Why Launch One

Preferred shares like STRC work differently from regular stock:

• They don’t usually offer voting rights

• They pay a fixed dividend, in this case, 9%

• They have priority over common stock in the event of liquidation

Preferred stock is often used by companies to raise funds without diluting control or voting power. Strategy’s CEO Michael Saylor has long been known for this financial engineering strategy to buy more BTC without giving up boardroom control.

 Why the Nickname “Stretch”

The company has been giving creative nicknames to each of its fundraising vehicles. STRC is nicknamed “Stretch” to signify the continued stretching of its balance sheet for more Bitcoin accumulation.

Previous series like STRK, STRF, and STRD have had similar naming patterns, helping investors easily track the different preferred share offerings.

 Who Might Buy These Shares

The 9% dividend makes STRC attractive to:

• Yield-seeking investors

• Institutional players wanting exposure to BTC indirectly

• Investors bullish on Strategy’s long-term Bitcoin thesis

With U.S. interest rates stabilizing, income-producing assets like preferred shares with solid upside potential are seeing renewed demand.

 Bitcoin Keeps Rising—So Does Strategy’s Appetite

Bitcoin has seen a bullish resurgence in 2025, supported by:

• Institutional inflows via ETFs

• Continued global inflation fears

• Increasing regulatory clarity in key markets

• Growing sentiment that BTC is digital gold

Strategy’s aggressive approach reflects its belief that Bitcoin is still massively undervalued in the long run. The company continues to use every available tool—stock sales, debt offerings, and now preferred shares—to accumulate as much BTC as possible.

 Strategy Is All In, Again

Strategy isn’t slowing down. With the launch of STRC, it’s clear the company remains fully committed to its Bitcoin maximalist vision. By offering a high 9% dividend, it’s also trying to attract more traditional income investors into its crypto-fueled strategy.

Whether you’re a crypto fan or a skeptical investor, one thing is clear: Strategy is betting the house on Bitcoin—and doing it smarter than most.

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